A survey of business students at nine colleges in the United States was taken to determine the instructor behaviors that students believe are more likely to contribute to their academic success. The researchers performed a pilot study from 1989-1991 in which 215 undergraduate students enrolled in business classes were asked to list the instructor classroom behaviors they felt were important to their academic success.
A final questionnaire consisting of 51 instructor behaviors was used. A response of "important," "neither important nor unimportant," or "not important" was required for each behavior. Demographic data were also collected. This data set consists of 735 students from nine business colleges randomly selected from the 1990/1991 AACSB Handbook.