• Story Name: Magazine Ads Readability
  • Story Topics: Consumer, Psychology,
  • Datafile Name: Magazine Ads Readability
  • Methods: ANOVA,
  • Abstract:

    Six magazine advertisements were randomly selected from each of three magazines selected from magazines grouped into three classes according to educational level of their readers. For each advertisement selected the number of words of advertising copy, the number of sentences in the advertising copy, and the number of three plus syllable words in the advertising copy were observed. Questions arise as to whether significant differences exist in the characteristics of advertising copy among the mag- azines or the groups of magazines. Also relevant to readability are the number of words per sentence and the proportion of three syllable words in the copy.

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